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[Free buyers guide for download below]

Why does it matter what soap we buy?

Whether you know it or not, you’re already making a difference. Sometimes you have a negative impact on the world and other times you might have a positive impact on the world.
As “consumers” we play a big part in shaping the future for generations to come.

What You May Not Know About Soap

Our choice impacts personal and global health

  1. 10 Billion Pounds of Soap are Produced Each Year!
  2. Soap commonly contains conflict palm oil which is deeply linked to mass deforestation, biodiversity loss and social conflict.
  3. Most commercial soaps are not true soap, but are a combination of chemical detergents, artificial lathering agents and toxic chemicals.
  4. Triclosan is most commonly found in liquid antibacterial soap, while triclocarban is the active ingredient in antibacterial and deodorant bar soaps. The EPA has registered both chemicals as pesticides. Use of such toxic soaps also means that the active chemicals will wind up in the soil and ground water. Triclosan and triclocarban don’t degrade. They remain in the environment for centuries after their use.
  5. Real soap made with natural ingredients often has a healing effect on acne, eczema, psoriasis and other skin conditions.
  6. Some soap companies test on animals but others with natural ingredients do not.


This short video explains the link between consumers and wildlife

Why Each Purchase You Make Matters

Buying the right soap has direct personal health benefits but it also has indirect benefits that extend to rainforests, wildflife, and people.

“Every time you spend money, you’re casting a vote for the world you want.” ~ Anna Lappe, author of Diet for a Hot Planet

Anna Lappe is describing “bottom up conversion” – when consumers and investors stop supporting a reckless company, forcing them to adjust their practices to survive. Consumer pressure is very powerful because we can’t rely solely on legislation and law. The change we need has to come from a change in our habits.

“In early 2010 Nestlé, the world’s largest food company, pledged to ensure that its products do not have a deforestation footprint after facing strong consumer pressure.” ~Union of Concerned Scientists

It’s Not About Sacrifice

It’s just about making better choices

Every product we buy supports a business’s values and operations. If there are companies that don’t use chemicals, cause deforestation, animal abuse, biodiversity loss or social injustice, then why not support them? The challenge today is transparency. You have to really dig in to find out what a company is up to.

For example, Dr. Bronner’s is a family business committed to honoring the vision of founder, Dr. E.H. Bronner by making socially and environmentally responsible products of the highest quality and by dedicating profits to help make the world a better place.

Palm oil is in 50% of consumer products, goes by many names and because it yields several times more per hectare than any alternate vegetable oil, it’s not going anywhere for a while most likely. So, we need to produce it sustainably and that’s exactly what Dr. Bronner’s did by cutting out the middle man and working directly with locals. Now they economically benefit and are caretakers of the land.

This educational video from Dr. Bronner’s tells the story of their Fair Trade palm oil project in Asuom, Ghana.

So, Who Should I Buy Soap From?

I found 10 great companies doing it “right”

One company even gives 1 bar of soap to those in need for every bar purchased!

Since, there isn’t a lot of transparency about palm oil supply chains, I decided to do some of my own research to see what I could learn. My first step was to think of a product type that most people use on a regular basis. I came up with, “soap”. It’s known for using palm oil and is widely used on a regular basis. My goal was to find 10 companies that have sustainable production. Not only are the majority rainforest-friendly, they are organic, animal friendly and/or fair trade certified.

For each company, I gathered key information such as, videos, company insights, links, certification status, it’s production qualities, and of course visuals. There’s a total of 9 pages.

Obviously, I want to share this information for your future shopping trips too. Plus you’ll smell great and have healthier skin :)

You can download your buyers guide by clicking right here.

Why do I ask for your email to receive the download? My hope is to connect with people who are interested in taking real action and continue to stay in touch. The most effective way to stay in touch and communicate is via email. You will not be bombarded with junk or things to buy. If you’re unhappy you can unsubscribe anytime and keep the download.

Enjoy!
Adam

download your buyers guide by clicking right here


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